LONDON • DUBAI • INTERNATIONAL
PRECISION IN
HOSPITALITY
Senior advisory for the world's most ambitious F&B brands. We bridge the gap between culinary vision and operational excellence.

Core Disciplines
(01 — 04)Investment Advisory
We provide comprehensive investment support spanning business assessment, financial benchmarking, and growth planning.
Concept Development
From brand identity to menu architecture. We define the culinary soul and commercial viability of new hospitality ventures.
Operations Excellence
End-to-end operational support - from SOO audits and menu development to recruitment, training, and performance management.
Commercial Expertise
Outlining sharp commercial acumen to every stage of growth, from market planning and multi-unit pipeline development through to lease negotiation, supply chain optimisation, and the review of key commercial agreements.
Our Team

FOUNDER & CEO
Andy Holman
With over 40 years leading restaurant businesses across 30+ countries at CEO and C-Suite level, Andy brings deep, hands-on expertise in operational scale, franchise growth, and commercial performance to every client engagement.
MARKETING, COMMS & SOCIAL MEDIA SPECIALIST
Josie Bass
With 9 years of experience delivering marketing, communications and social media strategy across the UK, MENA and USA, Josie brings a sharp, internationally-informed perspective to brand building and audience engagement.

— Pedigree
Our team brings together senior leadership experience from some of the world's most respected hospitality and consumer brands - including Yum! Restaurants International, The Minor Group, Bacardi, Diageo and Ennismore - with collective hands-on expertise spanning restaurant and operational management across more than 30 countries.
— Reach
Active engagements in London, Dubai, and Bangkok, working with some of the region's most ambitious hospitality businesses - collectively representing hundreds of outlets across three continents.
— Approach
We do not use templates. Every solution is bespoke to the site, the chef, and the capital structure.
START THE CONVERSATION
We accept a limited number of advisory roles annually to ensure partner-level attention for every client. Contact us for a confidential briefing.